Home > Search Results: keywords:"Aerofilms (firma)"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.03 seconds. 
Distribution and Marketing Strategies of Aerofilms Company
 Šilarová, Hana ; KALLISTA, Jaromír (advisor) ; PRAŽSKÝ, Přemysl (referee)
The work focuses on Aerofilms company, mainly on its distribution and marketing strategies. The first part describes briefly the history of Aerofilms since its foundation and presents its founders who also run three of Prague art cinemas ? Aero, Světozor and Bio Oko. The second part is devoted to the dramaturgical conception of the film selection. Alternative content is a significant part of Aerofilms portfolio, such as the live broadcasts of Metropolitan Opera in New York or National Theatre in London. The third part covers the development of the annual turnout and turnover, and also analyzes the means of promotion which Aerofilms uses, with the aid of a marketing mix 4P.
Detailed record
Dramaturgy of art distributors
 Lísalová, Anna ; OUKROPEC, Petr (advisor) ; Horák, Petr (referee)
The aim of my bachelors thesis is to find and describe the dramaturgy of four Czech distributors: Czech Film Club Association, Aerofilms, Artcam and CinemArt, which bring the art movies into the cinema regularly. I will also focus on the comparison of these distributors that will be distinguished on many layers. In the first part of the thesis I will define the term ?art film? from the nowadays and historical perspective. As next I will describe the history and the character of each of the companies. The main part will be the analysis of films distributed in 2012 and the comparison of the distributors. The last part will show the distribution costs, audience success, the distribution company position on Czech market and its vision for the future.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English